Superb detail of Official logo from the"World's Largest Motorcycle Event(R)" The patch shows the logo in exquisite detail in beautiful high quality embroidery. Great to sew on chaps, vests or just as an addition to your collection. Patch has registered logo showing Bike Week(R) '08 hitting its 67th Year Anniversary in Daytona Beach Florida (February 29th- March 9th, 2008). It's a must have for the biker pin and patch enthusiast!